Social Media Manager and Digital Marketer
Creative Arts

Social Media Manager and Digital Marketer

Master Social Media Manager and Digital Marketer step-by-step with interactive modules, AI coaching, and practical projects.

5 Modules 36 Hours Total

Path Curriculum

Follow this step-by-step structure to master Social Media Manager and Digital Marketer.

1

Module 1: Social Media Manager and Digital Marketer Foundations

Module 1

Comprehensive Social Media Marketing Course

In this course, learners will gain a deep understanding of social media marketing and its role in digital marketing strategies. The course is designed for beginners and covers the fundamentals of leveraging social media platforms to enhance brand visibility and engagement. Participants will learn how to create effective social media campaigns, analyze their performance, and adapt to the ever-evolving digital landscape. Throughout the course, students will explore various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn, and learn how to tailor marketing strategies to each platform's unique audience. By the end of the course, learners will be equipped with the skills needed to plan, execute, and measure successful social media marketing campaigns, setting a strong foundation for further specialization in digital marketing.

View Course Outline (1 Phases)
Phase 1:
  • Introduction to Social Media Marketing
2

Module 2: Social Media Manager and Digital Marketer Foundations

Module 2

Viral Social Media Mastery: Propel Products & Services to Stardom!

Build portfolio

View Course Outline (4 Phases)
Phase 1:
  • Become a Social Media Virtual Assistant
  • How to Become a Social Media Manager
  • Guide to Instagram Analytics
Phase 2:
  • Steal This Viral Hook!
  • Create a Content Calendar in Google Sheets
Phase 3:
  • Advanced Content and Social Tactics
  • 8 Social Media Engagement Hacks
Phase 4:
  • Unlock Social Media Growth
3

Module 3: Social Media Manager and Digital Marketer Foundations

Module 3

Unlock Your Influence: Master Personal Branding & Social Media Growth

Build portfolio

20 Hours View Course
View Course Outline (4 Phases)
Phase 1:
  • Start Building Your Personal Brand
  • Creating Your Personal Brand
  • How to Grow a Personal Brand
  • Build a Personal Brand, Not Just an Account
Phase 2:
  • Build a Magnetic Personal Brand
  • Create Viral Content
  • Personal Branding for Social Media
Phase 3:
  • Social Media Strategy in 8 Minutes
  • Social Media Engagement Hacks
Phase 4:
  • Get Brand Deals as a Small Influencer
  • Double Your Social Media Income
4

Module 4: Social Media Manager and Digital Marketer Foundations

Module 4

Going Viral Is Easy

Master storytelling to captivate live crowds and digital audiences Hook listeners instantly when opening segments Structure community event scripts for maximum impact

View Course Outline (1 Phases)
Phase 1:
  • The EXACT Storytelling System To Blow Up Your Channel
  • Tell Stories So Good You Finally Fix Your Sh*tty Retention
  • Give me 57 sec and I’ll help you go viral
  • Jenny Hoyos FINALLY Reveals Her Viral Storytelling Formula
  • How to Tell Stories That Go VIRAL (Every Time)
  • How I Grew from 0 to 100K Subscribers in 4 Months
  • The Secret Storytelling Techniques YouTubers Use to Hook You
  • Master the Art of Storytelling in 8min
  • The Storytelling Formula YouTubers Use to Hook You
5

Module 5: Social Media Manager and Digital Marketer Foundations

Module 5

CapCut Mobile Video Editing

Students will confidently edit professional-quality videos entirely on their mobile devices, create engaging content for businesses and social media, build a strong editing portfolio, earn a certificate, and be equipped with the practical skills needed to start freelancing or grow a career as a mobile video editor.

View Course Outline (2 Phases)
Phase 1:
  • Getting Started with CapCut Interface
  • Basic Video Editing in CapCut
  • Enhancing Audio with CapCut
  • Using Text and Captions in CapCut
  • Applying Transitions in CapCut
  • Creating Visual Effects in CapCut
  • Advanced Colour Grading Techniques
  • Animating with Keyframes in CapCut
  • Mastering Camera Tracking in CapCut
  • Implementing Motion Tracking in CapCut
Phase 2:
  • Master Overlays in CapCut
  • Creative Masking Techniques
  • Background Removal & Green Screen Magic
  • Creating Studio Backgrounds with GreenScreen
  • Syncing Clips to Music with Beat Tracking